Mobile ads have become increasingly more popular over the past few years as the number of people browsing the internet in their phones soared. Mobile ads have lots of advantages and you can use them to boost the effectiveness of your marketing campaign. First of all, they give you access to a larger market, as over 75 percent of Americans own a smartphone these days, and this number continues to increase. Plus, mobile phones give you a unique opportunity to know the user’s location, therefore, you can tailor your marketing campaign to only target people in a specific region. And since people tend to bring their phones everywhere with them, advertisers can determine the user’s shopping habits and preferences and choose to advertise only to the people who are most likely to be interested in your product or service, which can boost conversion and save you tons of money in the long run. Lastly, if you are used to using old-fashioned modes of advertising like radio or TV, mobile ads can save you lots of money since they cost only a fraction of what TV and radio ads cost to run.