FACE2TRADE’s toolware provides the means to cover most of the web

FACE2TRADE’s system integrates the connections to the elite publishers and covers virtually all the parts of the web through an extensive network of proprietary and external websites, which means your data will be delivered to the desired targets.

FACE2TRADE’s licensed network statistics:

  • 150 million daily impressions
  • Millions of ComScore approved daily guests
  • 30 billion monthly national searches

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FACE2TRADE’s mission lies in helping advertisers in constructing inciting and targeted marketing ventures with the guaranteed appeal to the potential consumers and their conversion into actual and money-bringing buyers.

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Let your site rise in its value and simultaneously expand your revenue flows by serving ads that are optimally relevant to the visitors.

What is Reach and Cover of the advertising campaign?
Definition of Reach of your ads. What is it and why I need to know the numbers?

How to Reach your audience effectively? What is Reach and Cover of your advertising and how to use these numbers?

Reach or Cover of the advertising campaign is the number of people from the target audience who saw the advertising message at least once. It is calculated in thousands of people or in % of the total number of people making up the target audience. A person who has run into advertising twice and more times is taken as one contact.

The effectiveness of coverage is determined by the amount of repetition, with an increase in which the increase in coverage begins to decrease. Effective coverage is determined based on the parameters of the effective frequency, and measures the number of representatives of the target audience who are familiar with the message.

Coverage scheme is the distribution of the frequency of advertising in the course of an advertising campaign. At the preliminary planning stage, it is necessary to determine not only how many times the consumer contacts the advertising message, but also how these contacts are distributed over the duration of the advertising campaign. When developing coverage schemes you need to consider:

  • the frequency of new consumers;
  • the frequency of purchases (consumption cycle);
  • the degree of forgetfulness of the goods.

The more often a new consumer appears, the more often an advertisement should be, as well as the higher the frequency of purchases, the more often an advertisement should be. The higher the level of forgetfulness of advertising, the more often should be advertising.