Personalized advertisements tailored for your targets

One of the native ads’ distinct features is their amazing opportunities to get tailored to strictly defined user audience with minimum losses and high probabilities of conversion

FACE2TRADE delivers versatile and contextually appropriate advertisements

  • Visitor targeting
  • Content embedding tools

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FACE2TRADE’s mission lies in helping advertisers in constructing inciting and targeted marketing ventures with the guaranteed appeal to the potential consumers and their conversion into actual and money-bringing buyers.

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Let your site rise in its value and simultaneously expand your revenue flows by serving ads that are optimally relevant to the visitors.

What is Targeting of the advertising campaign?
Correct Targeting Options for your Advertising Campaign

What is Targeting and how to set correct Targeting Options of your advertising campaign?

Targeting is selection from the group of people and concentration on those who meet the specified criteria (on the target audience). The purpose of targeting is to create a targeted advertising and informational message with a concentration on a certain part of the audience, and, thereby, to increase the efficiency of interaction with the audience, at the same time getting more benefits from such interaction.

Targeting allows you to show advertisements to the target audience, which leads to an increase in the effectiveness of the advertised message. Targeting on the Internet allows advertising banners to be displayed in accordance with the interests of visitors to the information platform (information page).

For example, on the Internet actions taken on certain websites, visiting the pages and movement between the sources is tracked using cookies, and then analyzed. The information is collected in so-called profiles, and contains data on the browsed sites, search queries, purchases in online stores, etc. After receiving such a profile, the advertising service can clearly imagine the portrait of the object, learn its habits and preferences, and become the owner of contact information. After the audience is defined, an advertising message is created, advertising is placed on those resources that are visited by the potential audience. As soon as one of these users appears on any of the thousands of sites, a banner with advertising will be shown to him or her.